Rudys.AI
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Feature · Positioning & ICP

The conversation no other tool has with you.

Before Rudys.AI builds a single page, it asks the question every other tool skips: who are you actually for, and what do they pay you to do? The intake is the feature that makes everything downstream work.

Start with the intake → See it in action →
A sharper pitch is not a luxury. Most solo service businesses fail online for one reason: they start building before they've decided who they're building for. They pick a template, fill it with generic copy, and wonder why nothing converts. A real marketing consultant would start with the opposite question: before we build, who is your best customer, what do they want, and why should they pick you?

Rudys.AI is the only tool in its category that starts there.
What happens in the intake

Five questions. A document you'll keep forever.

1
Who you serve.
Not "small businesses" — specifically. The plumber who only does emergency jobs in the Randstad. The coach for female founders in tech. The bookkeeper for Amsterdam restaurants. Specificity is the whole game.
2
What they actually hire you for.
Often different from what you think. A plumber doesn't sell "plumbing services" — they sell "not having to wait three days when the boiler dies on a Sunday." We dig until we find the real job.
3
Why they'd pick you.
In their words, not marketing-speak. What do your happiest customers say about you that they wouldn't say about a competitor?
4
Who you're not for.
The disqualifiers. Knowing who to turn away makes your pitch sharper for the ones you want.
5
The one sentence.
We turn your answers into a single positioning sentence — "I help X do Y so they can Z" — that you'll recognise as yours, not a copywriter's.
What you walk away with

A document you can use long after this site is built.

Your ICP, defined.
One page. Sub-segments if relevant. Specific enough to recognise your best customer on sight.
Your positioning statement.
One sentence, your words, ready to use on any channel.
Your messaging system.
Hero headlines, objection responses, ad angles — all derived from the same intake.

This document travels. Whether you stay with Rudys.AI or leave, it's yours. It's the thing you wished a €3,000 agency positioning workshop had left you with.

How it feeds everything else

The intake is not a one-time step. It's the spine.

Every time Rudys.AI writes a headline, builds a page, generates an ad or drafts a meta description, it pulls from the intake. That's why nothing on your site contradicts your ad copy — they all trace back to the same document.

The intake
→
Website copy
→
SEO content
→
Ad copy
→
Meta titles & descriptions

Update your intake? Every downstream asset gets an update prompt. Changed your ICP? The ads re-target. Sharpened your offer? The pricing page rewrites itself.

Compared

How the intake stacks up.

Agency workshop Marketing book ChatGPT session Rudys.AI intake
Cost €1,500–€5,000 €30–€100 Free €0 (free tier)
Time to finish 2–6 weeks Open-ended 1–3 hours Quick chat
Produces a document ✓ — — ✓
Connects to live pages — — — ✓
Re-runnable as business evolves — — Partially ✓
Connects to

Once you've done the intake, here's what it powers.

Website →
Every page on your site derives from the intake.
SEO →
The keywords we chase come from your buyer's vocabulary.
Google Ads →
Ad copy and targeting, straight from your positioning.

The fastest twenty minutes of work you'll do this year.

It's free. You don't need a credit card. You walk away with a positioning document either way.

Start with the intake →